Gracelife Bible Church started in 2020 amidst the challenges of the COVID era, armed with a quick logo and a template-based website, as is often the case with many small church plants.
However, our collaboration with them in 2023 revealed a deeper narrative. Led by Senior Pastor Cooper Smith, a graduate of The Master's Seminary and steeped in the teachings of Grace Community Church in Sun Valley, Gracelife embraced a unique philosophy of ministry. Having taught by mentors like Rick Holland and John MacArthur, Pastor Smith's vision centered on faithful, verse-by-verse expository preaching and the vital importance of discipleship under the means of God's grace.
Recognizing the need to authentically convey Gracelife's distinctive ethos 'Theology is Life', we embarked on a comprehensive rebranding journey. Our focus was twofold: to revamp their logo and website while ensuring visual clarity that resonated with their commitment to God's Word.
Moreover, we crafted a cohesive color palette and typography, establishing consistency across their digital and print platforms. Each design choice was deliberate, aimed at reinforcing Gracelife's message and fostering a sense of unity among their congregation.
Ultimately, our collaboration with Gracelife Bible Church was more than just a rebranding exercise; it was a testament to our shared commitment to strive with them for excellence in all things to bring more glory to God.
Gracelife Rebranding
In redesigning their logo, we use the letter 'B' as the main silhouette that seamlessly integrates with the other two letters in their acronym, symbolizing their unwavering conviction in the centrality of the Bible as the means of God's grace in the pursuit of Christian living. This subtle yet profound visual element succinctly encapsulated their mission.